Modern B2C Payments: 3 Ways to Deliver What Consumers Want

Unfortunately, many organizations rely on manual, paper-based business-to-consumer (B2C) and business-to-business (B2B) payment processes that are inefficient, don’t take into account payees’ preferences, and expose their organizations to financial and security risks.

In this digitally connected era, it’s clear that now is the time for organizations to rethink the payment experience. To truly meet consumer demand today, B2C organizations must ensure the payment experience is:

• User-friendly
• Fast and flexible
• Secure

Companies must meet consumers’ payment preferences, and seamlessly integrate any third-party payment solutions they use into their existing brand communications to speak to customers in one unified voice.

This guide outlines how you can keep these three key considerations in mind as you begin to transform your payment experience.